Digital Marketing
June 3, 2019

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Challenge

They came to Giver with the objective of improving their online sales channel, especially in the context of the pandemic during the years 2020/2021.

What Giver did

We began our work by conducting a situation analysis, recognizing the brand’s current position and projecting the ideal we wanted to achieve, presenting new strategies for the platforms they had so far and providing advice on how to improve them.

Then, we focused on ads. We carried out campaigns with objectives of traffic and interactions in networks, and of conversions, sales and online queries.

Each of the campaigns focused on promotions, new collections that were launched and exclusive collections of the brand.

What Giver did

We began our work by conducting a situation analysis, recognizing the brand’s current position and projecting the ideal we wanted to achieve, presenting new strategies for the platforms they had so far and providing advice on how to improve them.

Then, we focused on ads. We carried out campaigns with objectives of traffic and interactions in networks, and of conversions, sales and online queries.

Each of the campaigns focused on promotions, new collections that were launched and exclusive collections of the brand.

Platforms on which we worked to reach end consumers:

Results

In just the first month of campaigns, Facebook and Instagram ads generated more than one million pesos in sales, achieving a return on investment of 90%.

In addition, the ads positioned the brand, reaching more than 1,200,000 people, allowing us to massively disseminate its logo reversal and the launch of its new product line.
For each case, we strategically established segments depending on whether or not they had previously interacted with the brand.

Meanwhile, on Google, we were able to achieve around 5,000 visits to their online store and 93,000 video views on YouTube.

Results

In just the first month of campaigns, Facebook and Instagram ads generated more than one million pesos in sales, achieving a return on investment of 90%.

In addition, the ads positioned the brand, reaching more than 1,200,000 people, allowing us to massively disseminate its logo reversal and the launch of its new product line.
For each case, we strategically established segments depending on whether or not they had previously interacted with the brand.

Meanwhile, on Google, we were able to achieve around 5,000 visits to their online store and 93,000 video views on YouTube.

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